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For Business Plan Writer – A Challenge to Condense the Mission Statement

22 Oct 12 - 05:06

Luckily for business plan writers, business plan competitions are yielding prizes better than ever. The Wharton Business Plan competition awards a bounty in the legal service field to its top entrant. There are reports that Rice University offers a whopping $225,000 prize to the first placed business plan writer. 
 
Is it all about money?
 
Not really, according to a lecturer of a business school that hosts multiple competitions. According to him the value of participation is the competition process itself that brings mentorship, support, structure and access to resources and people that help sharpen a business model. 
 
So what is the call for a business plan writer who wants to enter such competitions?
 
Give yourself time to prepare, at least a year to fine-tune your business plan. 
 
Most of these competitions require an initial submission by business plan writers. Typically, it consist of around three pages of executive summary that explains all the elements of a business inclusive of the product or services, market scenario, competition, finances and operation. 
 
Judges go through the executive summary. If it is not properly written, the business writer is shown the door. 
 
This is as it should be. A writer must be able to explain the elements of his enterprise quick enough for a judge, not knowledgeable in the field, to get the gist. If he doesn’t, then the business plan will not be able to create any impact.  
 
In other words, executive summary is the “sales pitch” for a business plan writer. After all, it is a vision and mission statement.
 
Here are three compelling reasons why a business proposal writer must work hard to hone up the executive summary: 
 
It is the only thing most people read, and that includes all the key people. Executives hardly have time to go through the entire business proposal. They would gladly go through a gist that tells it all. So the skill for a writer is to say what is essential in an abridged section. 
It is your first impression – Remember, if your reader is a banker, consultant or a potential investor, then these are people who have read hundreds of business proposals before. If what you dish out as executive summary is “run-of-the-mill” stuff then your document is going to be rated as mundane. Make it exemplary and a compelling read.
It is the key to start-up funding. Isn’t it surprising that only a quarter of applicants for start-up funding, get past the pre-screening round?  The reason for this is straightforward. The executive summary didn’t have the punch.
 
It is clear that an executive summary deserves time and consideration from a business plan writer. It is the most vital ingredient of the plan document. It is a condensed text having the mission statement, company information, growth highlights, financial information and a summary of future plans. 
 
No wonder, business plan competitions judge who presents the “big idea” best. 
 

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